ECCO FLAGSHIP STORE, GINZA, JAPAN 2016
Role: Interior designer, project leader, light designer
It was a thrill to be part of a foreign team to design and visualize lighting and an aspirational installation for the new ECCO store opening in Ginza, Japan. It was great to collaborate with a foreign team and to understand cultural differences
I was first handed the layout and the plans for the prospected interior and I analysed and defined the potential contents. As the lighting had not developed yet, I approached the situation with the idea of using leather hides as suspended lights to make the leather impact. I decided to provide them with a variety of semi shiny smooth leather that will be able to reflect the lighting
I was inspired by wall tapestries and I thought that it would be eye-catching to animate the space that makes use of copper, wooden flooring and brown leather walls with a kind of leather tapestry to influence the store visitor.
These images demonstrate design process of the leather tapestry. It was hand made and was cut to a variety of colours into shapes and stitch them together to make a pattern. Strong visuals exploring the combinations of the variety of leathers made movement. Every aspect of it being smooth or pebbled or matte or shiny became important. I learnt the importance of foreign cultures, the essence of red, or whether something was too purple and if the pink was a good idea to team with the cherry blossoms.
The next phase of the design project was to develop kinds of lighting. I was asked to collaborate and develop ideas that involve the lights to act like floating leather skins. In this process, I developed the kinds of leather that would not crease, so it was more structured but lightweight enough to be suspended with transparent cable.
This was the return of my proposal to the foreign team to explore the positions and layout of the leather skins. I produced 5 colours in red/browns and sent them trials for approval
DESIGN PROCESS IMAGES
FINAL RESULT PRESENTATION